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Case Study

420% Increase in Organic Search Impressions

Business Category



Search Engine Optimization
Content Marketing
Paid Advertising

Before Break The Web

Bowery Farming is reinventing the way we grow greens. With their proprietary technology (Bowery OS) and delicious produce, Bowery Farming was looking for ways to gain more brand awareness through search.

With sizeable rounds of investments and a marketing team dedicated to growth, Bowery Farming began the hunt for the perfect Search Marketing agency to help them receive more attention in the search engines.

Break The Web was able to formulate the ultimate search strategy, consisting of Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Content Marketing.

Some call it magic, we call it strategy.


Keyword/Opportunity Research
to understand Bowery Farming’s current keyword performance, identify organic keyword opportunities, and define a strategy for improving search traffic.

Content Ideation & Development
to determine the most relevant topics and build a campaign that resonates with the brand’s target audience.

On-Page SEO
to create thematic relevance throughout the target keywords in the farming, health consumer & Agriculture Technology (AgTech) industry.

Technical SEO Auditing
to locate backend issues that might cause crawling errors and negatively impact the brand’s rankings in search.

Competitive Analysis
that discovers organic search opportunities that pay off for the primary competitors (both online & offline) in the farming industry.

Content Gap Analysis
of Bowery’s existing content pieces to enhance their crawlability and rankings

Digital PR/Backlink Acquisition
in wellness, health & technology industry-specific publications to drive traffic, build thematic trust, and improve off-page SEO.

BF Products
BF Indoor Farm
BF Vertical Farm


Month-over-month, Bowery Farming has been tracking measurable progress in organic search visibility. For this AgTech brand, a 199% increase in organic search traffic and multiple competitive page-1 positions led to increased traffic, brand awareness, and investor attention.

5 %

Increase in organic traffic

5 %
# 100

Vertical Farming

Position in Google Search


Links Built

via Digital PR

0 %

Increase in Positions

Pages 1-2 in Search

59 %

Increase in clicks

Organic Search



Source: Ahrefs
Keyword: vertical farming - 90,000+ searches/mo

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