Case Study
420% Increase in Organic Search Impressions
Business Category
FARMING
Services
Search Engine Optimization Content Marketing Paid Advertising
Before Break The Web
Bowery Farming is reinventing the way we grow greens. With their proprietary technology (Bowery OS) and delicious produce, Bowery Farming was looking for ways to gain more brand awareness through search.
With sizeable rounds of investments and a marketing team dedicated to growth, Bowery Farming began the hunt for the perfect Search Marketing agency to help them receive more attention in the search engines.
Break The Web was able to formulate the ultimate search strategy, consisting of Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Content Marketing.
Some call it magic, we call it strategy.
HOW WE DID IT
Keyword/Opportunity Research
to understand Bowery Farming’s current keyword performance, identify organic keyword opportunities, and define a strategy for improving search traffic.
Content Ideation & Development
to determine the most relevant topics and build a campaign that resonates with the brand’s target audience.
On-Page SEO
to create thematic relevance throughout the target keywords in the farming, health consumer & Agriculture Technology (AgTech) industry.
Technical SEO Auditing
to locate backend issues that might cause crawling errors and negatively impact the brand’s rankings in search.
Competitive Analysis
that discovers organic search opportunities that pay off for the primary competitors (both online & offline) in the farming industry.
Content Gap Analysis
of Bowery’s existing content pieces to enhance their crawlability and rankings
Digital PR/Backlink Acquisition
in wellness, health & technology industry-specific publications to drive traffic, build thematic trust, and improve off-page SEO.
THE RESULTS
Month-over-month, Bowery Farming has been tracking measurable progress in organic search visibility. For this AgTech brand, a 199% increase in organic search traffic and multiple competitive page-1 positions led to increased traffic, brand awareness, and investor attention.
Increase in organic traffic
Vertical Farming
Position in Google Search
Links Built
via Digital PR
Increase in Positions
Pages 1-2 in Search
Increase in clicks
Organic Search
THE
Proof.
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“Our business has more than doubled in size”
“We are currently ranking on page one for many relevant keywords, and our website has gained a tremendous amount of traffic from both the NYC market and national attention. The team at Break The Web has created exciting and relevant content that brings authority to our website and brand.”
- Vincent Reina
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