Ecommerce SEO Case Study
400%
Increase In Organic Search Traffic
+ more
Before Break The Web
VIM & VIGR, the up-and-coming leader in fashionable compression legwear, was struggling to gain new traffic from an audience of their ideal customers. Many previous attempts to make SEO work just simply resulted in wasted time.
After struggles and frustrations with a previous SEO agency and a new Marketing Manager to revamp the initiatives, Break The Web was brought in with the goal of increasing non-branded organic traffic, clicks, and revenue.
Listen to this Audio Case Study:
"It's important for me to work with vendors that are efficient and easy for me to communicate with. There's a whole other side of Break The Web, this user-experience idea that not only makes it easier for Google but also easier for people to browse through the store."
Teresa Zortman, Marketing Manager
Some call it magic, we call it strategy.
HOW WE DROVE ECOMMERCE SUCCESS
Keyword/Opportunity Research
to understand VIM & VIGR's current SEO performance, identify new organic key opportunities at specific search intent, and define a strategy targeting improving search traffic.
Product Page (PDP) Optimization
to ensure every individual product page has the necessary components to actively compete, engage users, gain organic visibility, and drive conversions + revenue.
Content Strategy & Development
to determine the most relevant content topics and build a campaign that resonates with the brand’s target audience in wellness, pain management, sports, & more.
On-Page SEO
to balance great UX + brand voice, with SEO optimizations focused on user-intent, paired with trust signals and Rich Results to match.
Link Building / Digital PR
in fashion and wellness industry-specific publications to drive links and traffic, build thematic trust, and improve off-page SEO.
Merchant Center Optimization
Optimized VIM & VIGR's Merchant Center & Shopify Product Feeds for maxiumum visibile in Google Shopping & Free Listings.
Technical SEO Auditing
to locate potential backend issues that might cause search crawling errors and negatively impact VIM & VIGR's performnce + visibility in search.
Competitive Analysis
that locates organic search keywords on both transactional & content intent in the compression sock industry.
Expert Information Architecture
and overhaul of the information layout and how products and collections integrate to eliminate redundancy and spread SEO equity around the website.
THE ECOMM SEO RESULTS
INCREASE IN CONVERSION RATE
INCREASE IN TRAFFIC VALUE
Month-over-month, this VIM & VIGR has been tracking measurable progress in organic search visibility. For VIM & VIGR, a 404% increase in organic search traffic and multiple competitive page-1 keyword positions led to increased traffic, brand awareness, account sign-ups, conversions, and revenue/sales.
THE PROOF
FAQs About this SEO Case Study
You bet we do!
We’ve got case studies stacked higher than a Shopify product feed; real results from real brands that were stuck, plateauing, or just plain invisible.
If you're in eCommerce, DTC, or B2C, there’s a story in here that’ll hit close to home.
eCommerce SEO comes with its own quirks. It’s not just about showing up for random keywords; it’s about showing up everywhere your products can appear.
From Google Shopping and Free Listings to Merchant Center feeds and ultra-precise Product Schema Markup, there's a lot more moving parts than your typical blog-or-service-style site.
It’s still SEO... but with way more levers to pull (and way more ways to win).
Honestly, there’s nothing “typical” about SEO, but when we’re locked in with a clear, proven strategy and realistic timeline, the wins come fast.
We could be talking like 50%+ traffic lifts in just a few weeks when we hit the ground running with low-hanging fruit and quick wins.
And when there’s solid collaboration between teams? That’s when things really start to snowball.
This SEO campaign was a full-stack SEO play.
From dialed-in Content Marketing and Digital PR to Link Building, Schema tuning, and Product + Collection page optimizations, we left no stone unturned.
We also rolled up our sleeves to restructure the site’s information architecture, consolidate competing pages, and make the whole experience easier for users and search engines.
Every move we made was designed to move the needle in organic traffic, keyword visibility, links, and revenue.
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