International SEO Case Study
1,365%
Increase In Global Organic Search Traffic + more
Before Break The Web
Gisou, a global beauty brand renowned for its honey-infused hair, face, and body products, had experienced rapid growth fueled by viral social media success.
While their fan base was strong, most customers were already familiar with the brand, and expanding beyond this loyal following was essential for future growth.
In late 2021, Gisou launched a beautifully designed, conversion-focused website but found that non-branded organic traffic remained minimal.
Their Product and Collection pages were not optimized to capture the search traffic of new audiences seeking beauty solutions, and although Content was regularly produced, it lacked the research-driven direction needed to build new brand awareness.
Gisou turned to Break The Web to build a comprehensive SEO strategy.
The goal: to expand their reach in the US market, capture valuable search traffic in Europe and the UK, and ultimately bring their products to a broader audience unfamiliar with the brand.
GLOBAL RESULTS
Increase in Global organic traffic
Increase in U.S. Organic Traffic
Increase in EU Organic Traffic
Increase in UK Organic Traffic
SEO IMPACT
Increase in Non-Branded Organic Traffic
Increase in Non-Branded PDP Traffic
Increase in Non-Branded PLP Traffic
Increase in Content Performance
Some call it magic, we call it strategy.
HOW WE DID IT
Keyword/Opportunity Research
to analyze Gisou's market performance, uncover organic keyword and topic opportunities, and develop a targeted strategy for increasing search traffic.
International SEO
to assess Gisou's market performance globally, identify international keyword and topic opportunities, and create a strategy for driving international search traffic.
Content Ideation & Development
to identify the most relevant topics and craft campaigns that resonate with Gisou’s target audience in the women’s beauty and skincare industry.
On-Page SEO
to align Category + Product URLs with targeted search intent and optimized keyword clusters across the beauty, hair, skin, and lip categories.
Competitive Analysis
to identify organic search opportunities leveraged by top competitors, both online and offline, within the beauty industry.
Content Gap Analysis
o evaluate Gisou’s content library and develop a strategy to attract and engage new audiences at key stages of the marketing funnel.
Merchant Center Optimization
to leverage Organic Google Shopping (Free Listings) for increased visibility and sales across key product offerings.
Digital PR/Backlink Acquisition
in leading beauty and fashion publications to boost traffic, establish thematic authority, and enhance off-page SEO.
Technical SEO Auditing
to identify backend issues, resolve crawling errors, and optimize Gisou’s overall search visibility.
SEO IN ACTION
Through targeted Shopify SEO, including Product Listing Page (PLP) + Product Detail Page (PDP) optimizations and SEO-driven content marketing, Gisou has solidified its position as an international leader, excelling in beauty, hair care, and skincare resources.
THE PROOF
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