Bring Beauty, Brains, and Brawn
to Your SEO Presence

We’re the DTC SEO agency for the beauty & cosmetics industry. Helping bring your beauty, skincare, and cosmetics products to high-intent shoppers.

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"They work proactively, not waiting for us to ask questions."

Break The Web is highly involved in all SEO aspects, including our onsite and offsite optimization. They work proactively, relaying any suggestions and improvements; not waiting for us to ask questions. Expect a hardworking team.


Nathalie Manivong
Chief Digital Officer (CDO) & CMO, Gisou

Beauty Brands Search Engine Strategy
Take your brand’s search engine strategy from hidden beauty to runway knockout

By some estimates, the beauty market will soon surpass $800 billion. From cosmetics and skincare, to personal care and fragrances, beauty brands are in growth mode. In this crowded digital landscape, we’ll help you build a beauty and cosmetics brand that stands out and wins over consumers online.

  • Stand out on Google with tailored beauty SEO services and a fresh search-driven content marketing strategy
  • Reach buy-ready shoppers with targeted PPC ads, Google Shopping campaigns, and unique creative
  • Win the beauty contest by seeing what’s converting, what’s not, and where you’re seeing the best ROI
  • Get the red-carpet treatment from our team of digital experts

Stand up and stand out

With a ravishing SEO strategy

Look so good you cause a (search) traffic jam

Generate more organic search traffic by ranking for the keywords that buy-ready customers search when they go online to buy skin, hair, beauty, and cosmetics products.

Pamper your new customer pipeline

From pinpoint audience targeting and appealing ad creative, to conversion rate optimization and site content, we bring the right customers to your product catalog and inspire them to take action.

Outshine competing beauty brands

In the beauty industry, new trends pop up every day. Our team conducts in-depth competitive analysis on an ongoing basis, using that data to inform decisions about your SEO, PPC, and content strategies.

Much more than a touch-up.

Try full SEO makeover.

There’s far more to successful beauty brands than meets the eye. Our specialized team will lend a hand when your in-house team is stretched too thin, audit your campaigns from top to bottom, and execute a winning, data-backed SEO strategy for the skin, hair, cosmetics, and beauty industry.

Beauty Search Engine Optimization

Simple yet sophisticated SEO

Be it your brick-and-mortar retail locations, website, or eCommerce experience, our experts will deliver organic keyword rankings and quality traffic. Need proof? Our average client sees a 2000%+ increase in non-branded organic search traffic. Gorgeous.

  • In-depth keyword research
  • On-page & technical SEO
  • Expert content strategy & development
  • Competitive analysis
  • Link building


Consumers in the beauty market want more than product descriptions and fancy catchphrases. They don’t want copycat beauty brands that all sound the same either. They want authoritative industry expertise that helps them find and get more out of their beauty products. This includes:

  • Product comparisons
  • Beauty and skincare tips
  • Video content (hello, influencers), such as makeup tutorials
  • Seasonal tips for makeup, hairstyling, and nail polish
  • Articles for the latest beauty trends
Beauty Content Marketing
Beauty Marketing & Paid Advertising

Elegant but economical PPC

The beauty industry is famous for soaring advertising costs. Our team will keep lead costs down without sacrificing ad quality.

  • Search and display ads, shopping campaigns, and more
  • Custom ad creative and landing pages
  • Performance optimization to improve click-through-rates (CTRs)
  • Conversion tracking and campaign optimization
  • Display and remarketing ads, including recent repurchaser campaigns

Wow-worthy Google Shopping campaigns

These days, many online shoppers search for and purchase products through Google Shopping. Our team will help you

  • Set up Google Merchant Center
  • Integrate your eCommerce solution
  • Add your products to Google to reach more shoppers
  • Send Google the right data so your beauty products are seen, clicked, and purchased
Beauty Google SHopping & MC




Remember when K-beauty first took the beauty industry by storm? Peach & Lily was there, pioneering Korean skincare products and building a loyal fanbase. Since then, the world of beauty eCommerce has become saturated and wildly competitive. To oust the pretenders from the top search spots, Peach & Lily turned to Break the Web. The results have been fetching, to say the least, including a 1,038% increase in organic search traffic.

PL Beauty Products
PL Beauty Products

Let’s make the next encounter with
your beauty and cosmetics catalog irresistible

Talk to our founder

Right now

(He’ll only make 2.7 Dad jokes.)

Send over an email

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Get a Proposal

Our proposals are bespoke, which means the strategies presented are custom for your brand’s needs and Search Engine growth.

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