Content Marketing Lead
Remote • Full-Time
Position: Content Marketing Lead
Reports to: Head of Operations
Job Type: Full-Time (Mondays to Fridays, 35 hours per week)
Location: Remote (4-hour overlap with US EST & PST required)
Salary: $2700 – $3200 monthly
What You’ll Do
You’ll be in charge of developing and executing SEO & Digital PR-aligned content strategies, leading freelance writers to deliver on-brand, client-focused content, and providing performance insights to guide strategic decisions.
Now, here’s the most exciting part: as the industry evolves—driven by AI advances, stricter E-E-A-T requirements, and a focus on high-impact storytelling—we’re revamping our Content department. You’ll step into the ready-made blueprint your predecessor left and act as the product owner of our new content offering: operationalize and launch the core processes with all the creative freedom that brings, and be the one to land our first standalone sale.
Your Responsibilities
- Content Strategy Development. Craft and own a comprehensive, SEO-aligned content strategy that maps to business objectives and client goals
- Brand & Client Alignment. Ensure all content consistently reflects brand guidelines and meets client expectations
- Performance Reporting & Insights. Track content performance using GA4, GSC, and deliver quarterly reports with strategic recommendations
- Workflow & Budget Optimization. Manage a monthly content budget and streamline production processes to boost profitability
- Freelancer Management. Recruit, onboard, and nurture freelance writers. Maintain clear briefs, set deadlines, and provide feedback to ensure consistency and timeliness
Preferred Skills
- 4+ years in content marketing, SEO, or related roles, with a demonstrated track record of turning strategy into measurable growth
- Strategic mindset & critical thinking—you ask “why?” and surface insights, not just output metrics
- Hands-on SEO toolkit proficiency (Ahrefs and/or SEMrush) and analytics fluency (GA4 & Search Console)
- Project management savvy, especially in ClickUp, to keep complex workflows on track
- Strong editorial judgment—you ensure E-E-A-T quality without writing every word yourself
- Stakeholder management & communication excellence, presenting data-driven ideas confidently to clients and leadership
- Entrepreneurial spirit in an ever-evolving industry, adaptable, proactive, and collaborative
Benefits
- 100% remote
- Remote-work stipend
- Truly unlimited paid-time-off (PTO)
- U.S. holidays & random days off
- Flexible start/end hours
- Work-from-home stipend
- The pleasure of working with a close-knit circle of like-minded individuals who love to laugh, make dad jokes and enjoy the ‘occasional’ cocktail.
About
Break The Web is a 100% remote search marketing agency with deep roots in New York City (including our attitude). We primarily focus on Search Engine Optimization (SEO), Search Engine Marketing (SEM/PPC) & Content Marketing.
Our clients love us because we practice what we preach, we offer full transparency in what we do, and we’re passionate about excellent client experience.
Core Values drive us to be better every day, and our daily motives are influenced by them: Own every outcome, See opportunities instead of problems, Challenge with care, Follow the why, Aim to excel.
At Break The Web, we expect a lot from you, and we are committed to providing you with the essentials needed to grow. If you thrive in a fast-paced, entrepreneurial environment and have a “get it done” mentality, you will be a great fit at Break The Web.
Aside from experience in the field, we strongly look for character & passion in our hiring. Be yourself and show your personality. Don’t be afraid to express your individualism (we make dad jokes a lot). Don’t be afraid to show your passions, whether it be in marketing and/or something else. We endorse creativity and look for professionals willing to go above and beyond their roles to ensure continued growth.
Break The Web is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.