YC-min (1)

Case Study

2,837% Increase In Organic Search Traffic

Business Category

Alternative Wellness


Search Engine Optimization
Content Marketing

Before Break The Web

The Yinova Center is one of the top acupuncture and Chinese medicine clinics in the country, founded by best-selling author Dr. Jill Blakeway.

Looking to stand out in the highly competitive New York City health and wellness market, the Yinova team began working with a different SEO agency that, unfortunately, implemented a strategy that search engines ended up penalizing, leading Yinova to be completely removed from the top 100 search results.

Although its previous agency dug quite a hole, Yinova was not in an unsalvageable situation.

At Break the Web, we specialize in turning algorithm penalties from doom-and-gloom scenarios to healthy, organic growth. Working closely with the Yinova team, we helped recover the company’s original organic positions and increase traffic and search visibility even further.

"Break The Web has helped us reach our SEO goals, and have continued to work to improve other areas while maintaining high search rankings"

Some call it magic, we call it strategy.


Keyword/Opportunity Research
to understand Yinova’s current keyword performance, identify organic keyword opportunities, and define a strategy for improving search traffic.

Content Ideation & Development
to determine the most relevant topics and build a campaign that resonates with Yinova’s target audience.

On-Page SEO
to create thematic relevance throughout Yinova’s target keywords in the alternative wellness industry.

Technical SEO Auditing
to locate backend issues that might cause crawling errors and negatively impact Yinova’s rankings in Search.

Competitive Analysis
that locates organic search opportunities that are paying off for Yinova’s primary competitors in the alternative wellness industry.

Content Gap Analysis
of Yinova’s existing content pieces to enhance their crawlability and rankings

Backlink Acquisition
in health & wellness industry-specific publications to drive traffic, build domain trust, and improve off-page SEO.

YC Lobby
YC Chinese Medicine


For a brand with as much national notoriety as Yinova, organic search visibility, and keyword rankings matter. The algorithmic penalties that resulted from a previous agency’s work proved costly. Our deep-dive audit of on-page and technical SEO, as well as site structure and content optimizations, created a 2,837% increase in organic traffic and 2,216% increase in organic keyword rankings. These improvements translate to better control over branded keywords, a new share of non-branded traffic, and the ability to turn this qualified search traffic into new business.

10 %

Increase in organic traffic

500 %





YC Organic Research
Source: SEMrush
11.6M Organic Search Impressions - Google Search Console
YC Acupuncture NYC
#1 - Acupuncture NYC
#1 - Fertility Massage NYC




"It's nice not be left in the dark."

We have worked with Break The Web for several years. They helped us help us reach our SEO goals, and have continued to work to improve other areas while maintaining high search rankings. We are particularly grateful for the level of communication Break The Web provides; it’s nice not to be left in the dark.

— Jill Blakeway

Founder, Yinova Center

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