Case Study
138%
Increase In Organic Search Traffic
+ more
Before Break The Web
Erin Condren, a leading brand in personalized planning and organization, sought to expand its reach beyond its loyal customer base. Amid volatile algorithm shifts and changing consumer habits, organic visibility had become increasingly challenging.
Despite their industry authority, extensive product assortment, and high-quality content, organic traffic was stagnant. Without a dedicated SEO department and relying heavily on branded keywords, Erin Condren faced limitations in attracting new customers.
To break through this barrier, Erin Condren partnered with Break The Web. Our team of SEO specialists expanded their SEO efforts, leveraging data-driven insights and proven strategies to broaden their reach beyond brand loyalists.
"Our Digital Marketing team at Erin Condren is tiny but mighty; we all wear many hats. With our expansive product offering and growing demand for content, competing for organic visibility required more hands on deck. Enter Break The Web. Partnering with BTW has helped us identify the most impactful SEO initiatives, freeing up more time for our team to innovate and expand our SEO strategy."
Marketing Team, Erin Condren
Some call it magic, we call it strategy.
HOW WE DID IT
Keyword/Opportunity Research
to understand Erin Condren's current organic performance, identify organic transactional opportunities, and define a strategy for improving search traffic.
Content Ideation & Development
to determine the most relevant topics and build a content strategy that resonates with the brand’s target audience in planning and productivity.
On-Page SEO
to correlate Category + Product URL with a specific search intent and keyword cluster in the planning and organization industry.
Technical SEO Auditing
to locate backend issues that might cause crawling errors and negatively impact Erin Condren's visibility in search.
Competitive Analysis
that locates organic search gaps between Erin Condren and primary competitors (both online & offline) in the planning industry.
Content Gap Analysis
of Erin Condren's existing content library to strategize a content strategy focused on introducing new customers into the funnel.
Merchant Center Optimization
to capitalize on Google Free Product Listings, maximizing product visibility and sales.
Digital PR/Backlink Acquisition
in organization, planning, and business publications to drive traffic, build thematic trust, and improve off-page SEO.
Information Architecture
restructuring to ensure SEO equity is properly being passed among pages and content.
THE RESULTS
Increase in non-branded organic traffic
Increase in non-branded Content Clicks
INCREASE IN TRAFFIC VALUE
With strategic ingenuity and SEO-driven Content Marketing, Erin Condren continues to beat out competitors in an ever-evolving market, for queries that receive hundreds of thousands of searches per month.
The 138% increase in non-branded organic traffic has driven improved brand awareness, more conversions, and most importantly, a well-rounded digital marketing strategy.
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