Senior Technology Case Study
318%
Increase In Organic Search Traffic
+ more
Before Break The Web
JubileeTV, a simplified TV solution designed to help families support aging loved ones remotely, had recently pivoted from a B2B licensing model to a direct-to-consumer offering. The demand was clear, but organic growth wasn’t. Their site traffic leaned heavily on branded terms and Amazon listings, with limited visibility for product-related, non-branded searches.
Despite a unique product and growing word-of-mouth demand, JubileeTV lacked a solid SEO foundation. The site was in the middle of a platform migration, and content efforts were constrained by a lean in-house team.
Break The Web was brought in to help JubileeTV gain non-branded organic visibility, outrank Amazon for key queries, and drive more traffic and conversions directly through their Shopify site.
"Break The Web quickly became an extension of our marketing team, and it’s been incredibly rewarding to see how much progress we've made together. We’ve grown organic traffic, boosted keyword rankings, and most importantly, driven a real lift in conversions. It’s proof that the right SEO strategy, executed well, can become a core growth engine."
Michelle Wright — VP, Marketing @ JubileeTV
Some call it magic, we call it strategy.
HOW WE DROVE ECOMMERCE SUCCESS
Keyword/Opportunity Research
to understand JubileeTV's current SEO performance, identify new organic key opportunities at specific search intent, and define a strategy targeting improving search traffic.
Product Page (PDP) Optimization
to ensure the primary product page has the necessary components to actively compete, engage users, gain organic visibility, and drive conversions + revenue.
Content Strategy & Development
to determine the most relevant content topics and build campaigns that resonate with the brand’s target customer persona in senior living, healthcare technology, and dementia care.
On-Page SEO
to balance great UX + brand voice, with SEO optimizations focused on user-intent, paired with trust signals and Rich Results to match.
Link Building / Digital PR
in senior care and wellness industry-specific publications to drive links and traffic, build thematic trust, and improve off-page SEO.
Merchant Center Optimization
Optimized JubileeTV's Merchant Center & Shopify Product Feed for maximum visibility in Google Shopping & Free Listings.
Technical SEO Auditing
to locate potential backend issues that might cause search crawling errors and negatively impact JubileeTV's performance + visibility in search.
Competitive Analysis
that locates organic search keywords on both transactional & content intent in the senior technology industry.
Expert Information Architecture
and overhaul of the information layout and how products and collections integrate to eliminate redundancy and spread SEO equity around the website.
THE SEO RESULTS
Increase in organic search REVENUE
Increase in organic search sessions
INCREASE IN ORGANIC CONVERSIONS
INCREASE IN SEARCH CLICKS
Month-over-month, JubileeTV has experienced measurable and sustained growth in organic search visibility. By combining eCommerce SEO, Google Shopping Free Listings, and search-driven content marketing, JubileeTV continues to see a dramatic shift in non-branded traffic and increasing direct organic sales through their Shopify storefront.
Break The Web’s strategy helped move critical keywords onto page one, while aligning content with the needs of family members & caregivers actively searching for ways to support aging parents.
The result: stronger brand visibility, higher conversion rates, and a more self-sustaining organic channel.
THE OUTCOMES
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