Case Study
2,556% Increase in Organic Search Traffic
Business Category
Music Education
Services
Search Engine Optimization
Content Marketing
Before Break The Web
Manhattan-based Music To Your Home’s talented music educators offer one-on-one music lessons right in their students’ New York City homes, as well as online lessons to students all over the world.
They had been working with a different SEO company who not only failed to deliver but also over-optimized their website so much that it had a negative impact on their rankings.
They approached the team at Break the Web for a new campaign strategy and haven’t looked back. Their website traffic and visibility have improved dramatically, and they’ve had year-on-year growth ever since.
"Since working with Break The Web, our New York City business has more than doubled in size. We are currently ranking on page one for many relevant keywords, and our website has gained a tremendous amount of traffic from both the NYC market and national attention."
Some call it magic, we call it strategy.
HOW WE DID IT
Keyword/Opportunity Research to gain perspective on Music To Your Home’s current keyword performance, identify the best organic keyword opportunities and define a strategy for improving search traffic volume.
Content Ideation & Development to determine the most relevant topics for Music To Your Home’s target audience and build a campaign that resonates with potential clients.
On-Page SEO to create thematic-relevancy throughout Music To Your Home’s website and optimize for specific keyword targets in the music education industry.
Technical SEO Auditing to locate backend issues that could be causing errors when search bots crawl the website and negatively impacting Music To Your Home’s ranking on SERPs.
Competitive Landscape Audits to locate organic search opportunities that are paying off for Music To Your Home’s primary competitors.
Content Gap Analysis of Music To Your Home’s existing content pieces to enhance their crawlability and positioning on SERPs.
Backlink Acquisition in music education-specific publications to drive traffic, relevancy, and trust from those publications back to Music To Your Home and improve Off-Page SEO.
THE RESULTS
Increase in organic traffic
INCREASE IN KEYWORD RANKINGS
THE
Proof.
LOVE
Letter.
"Our business has more than doubled in size."
Since working with Break The Web, our New York City business has more than doubled in size. We are currently ranking on page one for many relevant keywords, and our website has gained a tremendous amount of traffic from both the NYC market and national attention. The team at Break The Web has created exciting and relevant content that brings authority to our website and brand. I highly recommend this service to any company looking to increase their presence on the internet.
— Vincent Reina
President, Music To Your Home
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