Organic Vitamins
Case Study
368% Increase In Organic Search Impressions
*for investor relations, the client requested to remain anonymous
Business Category
Health/Wellness (DTC)
Services
Search Engine Optimization
Content Marketing
Before Break The Web
Organic gummy vitamins are among the most competitive spaces in health & wellness. Brands are fighting not only for shelf space at your local superstore but also for organic search visibility. This organic vitamins company is known nationwide in stores for its familiar and catchy name but had issues increasing its organic search presence to attract new audiences. This vitamin brand was searching for an SEO agency that can help drive the direction of their Information Architecture, On-Page SEO, Digital PR, & much more.
Some call it magic, we call it strategy.
HOW WE DID IT
Keyword/Opportunity Research
to understand the vitamins brand’s current keyword performance, identify organic keyword opportunities, and define a strategy for improving search traffic.
Content Ideation & Development
to determine the most relevant topics and build a campaign that resonates with the brand’s target audience.
On-Page SEO
to create thematic relevance throughout the target keywords in the wellness and vitamins industry.
Technical SEO Auditing
to locate backend issues that might cause crawling errors and negatively impact the brand’s rankings in search.
Competitive Analysis
that locates organic search opportunities that pay off for the primary competitors (both online & offline) in the vitamin industry.
Content Gap Analysis
of the health brand’s existing content pieces to enhance their crawlability and rankings
Digital PR/Backlink Acquisition
in wellness, health & fitness industry-specific publications to drive traffic, build thematic trust, and improve off-page SEO.
THE RESULTS
Month-over-month, this organic vitamin brand has been tracking measurable progress in organic search visibility. For this organic gummy vitamin brand, a 279% increase in organic search traffic, as well as multiple competitive page-1 positions, led to increased traffic, brand awareness, conversions, and product sales
Increase in organic traffic
Organic Vitamins
Position in Google Search
Baby Multivitamin
Position in Google Search
Prenatal Organic Vitamins
Position in Google Search
Links Built
via Digital PR
THE
Proof.
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