Organic Vitamins

Case Study

368% Increase In Organic Search Impressions

*for investor relations, the client requested to remain anonymous

Business Category

Health/Wellness (DTC)


Search Engine Optimization
Content Marketing

Before Break The Web

Organic gummy vitamins are among the most competitive spaces in health & wellness. Brands are fighting not only for shelf space at your local superstore but also for organic search visibility. This organic vitamins company is known nationwide in stores for its familiar and catchy name but had issues increasing its organic search presence to attract new audiences. This vitamin brand was searching for an SEO agency that can help drive the direction of their Information Architecture, On-Page SEO, Digital PR, & much more.

Some call it magic, we call it strategy.


Keyword/Opportunity Research
to understand the vitamins brand’s current keyword performance, identify organic keyword opportunities, and define a strategy for improving search traffic.

Content Ideation & Development
to determine the most relevant topics and build a campaign that resonates with the brand’s target audience.

On-Page SEO
to create thematic relevance throughout the target keywords in the wellness and vitamins industry.

Technical SEO Auditing
to locate backend issues that might cause crawling errors and negatively impact the brand’s rankings in search.

Competitive Analysis
that locates organic search opportunities that pay off for the primary competitors (both online & offline) in the vitamin industry.

Content Gap Analysis
of the health brand’s existing content pieces to enhance their crawlability and rankings

Digital PR/Backlink Acquisition
in wellness, health & fitness industry-specific publications to drive traffic, build thematic trust, and improve off-page SEO.

3 organic vitamin gummies
Jar of orgamic gummy vitamins
Fruity gummy vitamins


Month-over-month, this organic vitamin brand has been tracking measurable progress in organic search visibility. For this organic gummy vitamin brand, a 279% increase in organic search traffic, as well as multiple competitive page-1 positions, led to increased traffic, brand awareness, conversions, and product sales

5 %

Increase in organic traffic

5005 %
# 100

Organic Vitamins

Position in Google Search

# 100

Baby Multivitamin

Position in Google Search

# 100

Prenatal Organic Vitamins

Position in Google Search


Links Built

via Digital PR



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