Case Study
1,466%
Increase in Non-Branded Organic Traffic
+ more
Before Break The Web
Because Market is a direct-to-consumer (DTC) wellness brand focused on the growing needs of older adults, with a specialization in incontinence pads and underwear.
As a direct-to-consumer eCommerce company, keeping their customer acquisition cost (CAC) under control was an ongoing effort while scaling the business.
The powerhouse growth marketing team was using various paid channels and offline advertising, but they knew they needed to find more sustainable ways to grow their brand organically.
"SEO is very much a balance of business priorities and where does SEO fall into that, and Break The Web just made it really easy for us. Love the team; they explain everything very clearly and simply. I couldn't recommend Break The Web more highly."
Vivian Bastos, Director of Brand Marketing
Some call it magic, we call it strategy.
HOW WE DID IT
Keyword/Opportunity Research
to understand Because Market's current market performance, identify organic keywords & topic opportunities, and define a strategy for improving search traffic.
Content Ideation & Development
to determine the most relevant topics and build a campaign that resonates with the brand’s target audience in senior care and wellness.
On-Page SEO
to create thematic relevance throughout the target keywords in the incontinence and senior adult care industry.
Technical SEO Auditing
to locate backend issues that might cause crawling errors and negatively impact Because Market's visibility in search.
Competitive Analysis
that locates organic search opportunities that pay off for the primary competitors (both online & offline) in the incontinence industry.
Content Gap Analysis
of Because Market's existing content pieces to enhance their crawlability and rankings
Digital PR/Backlink Acquisition
in senior wellness industry-specific publications to drive traffic, build thematic trust, and improve off-page SEO.
THE RESULTS
Increase in Non-Branded Clicks traffic
INCREASE IN YoY Organic Traffic
INCREASE IN TRAFFIC VALUE
Month-over-month, this Because Market has been tracking measurable progress in organic search visibility. For Because Market, a 110% increase in YoY organic search traffic, as well as multiple competitive page-1 positions, naturally led to a lift in sitewide conversions.
THE PROOF
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