Increase In Organic Search Traffic
Before Break The Web
VIM & VIGR, the up & coming leader in fashionable compress legwear was struggling to gain new traffic from an audience of their ideal customers. Many previous attempts to make SEO work just simply resulted in wasted time.
After struggles and frustrations with a previous SEO agency and a new Marketing Manager to revamp the initiatives, Break The Web was brought in with the goal of increasing non-branded organic traffic, clicks, and revenue.
"It's important for me to work with vendors that are efficient and easy for me to communicate with. There's a whole other side of Break The Web, this user-experience idea that not only makes it easier for Google but also easier for people to browse through the website."
Teresa Zortman, Marketing Manager
Some call it magic, we call it strategy.
HOW WE DID IT
to understand VIM & VIGR's current market performance, identify organic keywords & topic opportunities, and define a strategy for improving search traffic.
Content Ideation & Development
to determine the most relevant topics and build a campaign that resonates with the brand’s target audience in music, filmmaking & more.
to create thematic relevance throughout the target keywords in the music licensing & production industry.
Technical SEO Auditing
to locate backend issues that might cause crawling errors and negatively impact VIM & VIGR's visibility in search.
that locates organic search opportunities that pay off for the primary competitors (both online & offline) in the compression sock industry.
Content Gap Analysis
of VIM & VIGR's existing content pieces to enhance their crawlability and rankings
Digital PR/Backlink Acquisition
in fashion and wellness industry-specific publications to drive traffic, build thematic trust, and improve off-page SEO.
INCREASE IN CONVERSION RATE
INCREASE IN TRAFFIC VALUE
Month-over-month, this VIM & VIGR has been tracking measurable progress in organic search visibility. For VIM & VIGR, a 206% increase in organic search traffic, as well as multiple competitive page-1 positions, led to increased traffic, brand awareness, account sign-ups, and sales.
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