V&V-White-min

Ecommerce SEO Case Study

400%

Increase In Organic Search Traffic
+ more

Before Break The Web

VIM & VIGR, the up & coming leader in fashionable compress legwear was struggling to gain new traffic from an audience of their ideal customers. Many previous attempts to make SEO work just simply resulted in wasted time.

After struggles and frustrations with a previous SEO agency and a new Marketing Manager to revamp the initiatives, Break The Web was brought in with the goal of increasing non-branded organic traffic, clicks, and revenue.

Listen to this Audio Case Study:

TZ

"It's important for me to work with vendors that are efficient and easy for me to communicate with. There's a whole other side of Break The Web, this user-experience idea that not only makes it easier for Google but also easier for people to browse through the website."

Teresa Zortman, Marketing Manager

Some call it magic, we call it strategy.

Team V&V

HOW WE DID IT

Keyword/Opportunity Research

to understand VIM & VIGR's current market performance, identify organic keywords & topic opportunities, and define a strategy for improving search traffic.

Content Ideation & Development

to determine the most relevant topics and build a campaign that resonates with the brand’s target audience in wellness, pain management, sports, & more.

On-Page SEO

to create thematic relevance throughout the target keywords in the compression sock & leg wear industry.

Technical SEO Auditing

to locate backend issues that might cause crawling errors and negatively impact VIM & VIGR's visibility in search.

Competitive Analysis

that locates organic search opportunities that pay off for the primary competitors (both online & offline) in the compression sock industry.

Content Gap Analysis

of VIM & VIGR's existing content pieces to enhance their crawlability and rankings

Digital PR/Backlink Acquisition

in fashion and wellness industry-specific publications to drive traffic, build thematic trust, and improve off-page SEO.

THE RESULTS

10 %
Increase in organic traffic
500 %

INCREASE IN CONVERSION RATE

1 %

INCREASE IN TRAFFIC VALUE

Month-over-month, this VIM & VIGR has been tracking measurable progress in organic search visibility. For VIM & VIGR, a 404% increase in organic search traffic, as well as multiple competitive page-1 positions, led to increased traffic, brand awareness, account sign-ups, and sales.

THE PROOF

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