Case Study
285%
Increase In Organic Search Traffic
Before Break The Web
WTHN, a New York City-based wellness brand, faced significant challenges due to the COVID-19 pandemic, which affected their business and customer acquisition strategy.
It was a consistent struggle to rebuild their customer base and increase traffic to their website, especially in areas still experiencing lower-than-normal levels of foot traffic.
Before working with Break The Web, WTHN’s non-branded organic traffic was stagnant, failing to see any significant movement in their monthly website traffic. This lack of organic growth prompted them to seek out an SEO partner that could help them achieve their goals.
Through an existing client reporting tremendous SEO success, we partnered with WTHN to research, strategize, and produce an SEO-driven content strategy to help increase their thought leadership, brand awareness, appointment bookings, and eCommerce transactions.
"As novices to SEO, they taught us what is essential to implement and why, while having the brand top of mind. As a result, clicks and impressions have increased substantially, and the team was concise and thorough with direction and quickly answered any questions."
Michelle Larivee, Co-founder & CEO
Some call it magic, we call it strategy.
HOW WE DID IT
Keyword/Opportunity Research
to gain perspective on WTHN's current keyword performance, identify the best organic keyword opportunities and define a strategy for improving search traffic volume.
Content Ideation & Development
to determine the most relevant topics for WTHN’s target audience and build a campaign that resonates with potential clients.
On-Page SEO
to create thematic-relevancy throughout WTHN’s website and optimize for specific keyword targets in the alternative health industry.
Technical SEO Auditing
to locate backend issues that could be causing errors when search bots crawl the website and negatively impacting WTHN’s ranking on SERPs.
Competitive Landscape Audits
to locate organic search opportunities that are paying off for WTHN’s primary competitors.
Content Gap Analysis
of WTHN’s existing content pieces to enhance their crawlability and positioning on SERPs.
Backlink Acquisition
in alternative medicine-specific publications to drive traffic, relevancy, and trust from those publications back to WTHN and improve Off-Page SEO.
THE RESULTS
INCREASE IN KEYWORD RANKINGS
THE PROOF
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