
Case Study
243%
Increase In Organic Search Traffic
+ more
Before Break The Web
Zero is the world’s most popular intermittent fasting app with millions of downloads on both iPhone & Android devices.
With a catalog of content, both public and gated, as well as the brand split into two domains, ZeroFasting.com & ZeroLongevity.com, Zero partnered with Break The Web to consolidate the brand and increase non-branded organic traffic.
Some call it magic, we call it strategy.

HOW WE DID IT
Keyword/Opportunity Research
to understand Zero's current market performance, identify organic keywords & topic opportunities, and define a strategy for improving search traffic.
Content Ideation & Development
to determine the most relevant topics and build a campaign that resonates with the brand’s target audience in fasting, weight loss, and more.
On-Page SEO
to create thematic relevance throughout the target keywords in the health and longevity industry.
Technical SEO Auditing
to locate backend issues that might cause crawling errors and negatively impact Zero's visibility in search.
Competitive Analysis
that locates organic search opportunities that pay off for the primary competitors (both online & offline) in the longevity industry.
Content Gap Analysis
of Zero's existing content pieces to enhance their crawlability and rankings
Domain Migration Assistance
to consolidate two brand-owned domains without a loss of non-branded search traffic.
Digital PR/Backlink Acquisition
in health industry-specific publications to drive traffic, build thematic trust, and improve off-page SEO.
Information Architecture
restructuring to ensure SEO equity is properly being passed among pages and content.
THE RESULTS
INCREASE IN TRAFFIC VALUE
With the help of SEO-driven Content Marketing, Zero continues to perform at the top of it’s class for resources related to Intermittent Fasting, Longevity, and more.
The increase of 243% in organic traffic has led to increased brand awareness and app downloads.
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