Case Study

243%

Increase In Organic Search Traffic
+ more

Before Break The Web

Zero is the world’s most popular intermittent fasting app with millions of downloads on both iPhone & Android devices.

With a catalog of content, both public and gated, as well as the brand split into two domains, ZeroFasting.com & ZeroLongevity.com, Zero partnered with Break The Web to consolidate the brand and increase non-branded organic traffic.

Some call it magic, we call it strategy.

ZLAPP

HOW WE DID IT

Keyword/Opportunity Research

to understand Zero's current market performance, identify organic keywords & topic opportunities, and define a strategy for improving search traffic.

Content Ideation & Development

to determine the most relevant topics and build a campaign that resonates with the brand’s target audience in fasting, weight loss, and more.

On-Page SEO

to create thematic relevance throughout the target keywords in the health and longevity industry.

Technical SEO Auditing

to locate backend issues that might cause crawling errors and negatively impact Zero's visibility in search.

Competitive Analysis

that locates organic search opportunities that pay off for the primary competitors (both online & offline) in the longevity industry.

Content Gap Analysis

of Zero's existing content pieces to enhance their crawlability and rankings

website migration

Domain Migration Assistance

to consolidate two brand-owned domains without a loss of non-branded search traffic.

Digital PR/Backlink Acquisition

in health industry-specific publications to drive traffic, build thematic trust, and improve off-page SEO.

information architecture

Information Architecture

restructuring to ensure SEO equity is properly being passed among pages and content.

THE RESULTS

50 %
Increase in organic traffic
50 %
INCREASE IN PAGE 1 RANKINGS
50 %

INCREASE IN TRAFFIC VALUE

With the help of SEO-driven Content Marketing, Zero continues to perform at the top of it’s class for resources related to Intermittent Fasting, Longevity, and more. 

The increase of 243% in organic traffic has led to increased brand awareness and app downloads.

THE PROOF

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