From New York SEO to Breaking The Web

Jason Berkowitz • March 22, 2023

From New York SEO to Breaking The Web

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The coveted New York SEO search query!

This video will give you some insight into the early history of Break The Web and how a little tiny search query like New York SEO has transformed us tremendously.

We’ve come a long way since getting into SEO around 2010, and this video was a fun one to make. Our logos, rankings, traffic, and data were extremely nostalgic looking back at our history.

Video Transcript

The goal of this video is our attempt to not fall within the pack of other “agencies” that create an absolutely terrible “location” page to advertise that they offer New York services without actually truly being in New York or understanding the New York market.

And since we already have our first website ranking, which we’ll get to in a second, we’re taking a different approach.

Now, SEO New York as a search term is purely vanity rankings. And most listings on page one are not even by New York City-based SEO companies. 

Us, we’re there. We maintain our heavy New York City presence and carry that grit and that grind that comes with the New York City mindset.

So if you want to learn more about how we’ve utilized New York SEO early in our company’s SEO strategy and the journey that led us to where we are now, lay back, relax, and we’ll dive right in.

From Fitness to Marketing

Our journey started way back in 2010, back when a struggling fitness brand was failing to bring in new clients. 

Yeah, there was digital marketing, there was outreach, there was outbound strategy, cold calling, social media, and even ads in The Village Voice, but that’s aggressive. 

And a city like NYC, one that’s used to being sold to at every corner, we needed to do something different. 

That’s when the idea of coming through the coldness of potentially uninterested populations and instead, focus on finding potential clients who were actively interested in what we had to offer seemed like the most logical option. 

It’s then when a simple Google search, the same Google search that tends to change the lives of thousands of individuals each year, was made.

How to be number one on Google.

And that was the door opening into the entire sub-community, the entire industry, all the controversy in the world of search engine optimization.

How to Rank For New York SEO

We worked. We worked real hard on our online presence. We got our feet wet and optimized our website so much that Google really had no choice, but to deem us the most relevant search result.

We built backlinks. We mixed conversion copywriting with on-page Search Engine Optimization & content marketing. We built trust. 

To get right to it, we kicked ass

Our wellness brand went from complete invisibility to New York City domination. 

And it was at that moment, a paradigm shift took place. A passion or as some might call it, an obsession. An obsession in the puzzle that is Google’s algorithm ranking metrics and data-driven strategy.

And it was time to say farewell to the fitness brand and live the dream of becoming a freelancer.

There we are, on top of the world with the freedom and flexibility to do what you want as an in-demand freelancer. 

But we all know that’s not how it works. Labeling yourself as a freelancer or a contractor or a consultant doesn’t automatically drive new business. 

You still have to network and market yourself. And that’s where New York SEO comes in. A search term where at the time, was being made over 1,000 times a month.

New York SEO Search Volume

Again, going the inbound marketing route of being right there, right in billboard lights, having prospective clients with an SEO need come to our doorstep. And that’s when we launched

SEO Services New York logo (1)
Warning: First logo iteration!

Yes, at the time we did have an advantage of our keyword being in the domain name. 

And my god, was that website gorgeous?

SEO Services New York - Circa 2011
SEO Services New York – Circa 2011

After many reiterations over the years, we’ve settled onto the design that is currently live, and the one that we believe creates the most impact on our audience. 

SEO Services New York - 2020
SEO Services New York – 2020

And since launching that website, since the dozens and dozens of other related rankings for SEO agencies in NYC and other marketing efforts and natural transition took place. 

And you wake up one morning, realize that all the help that you’ve brought in for execution, deliverables, links, content, actually transformed the company from a solo shop into a glorious boutique agency.

And that’s where we are today because SEO Services New York really isn’t the greatest brand name, and we relaunched with a new brand name. 

One that clearly explains our search marketing agency, what we do, and the outcome of working with us, Break The Web.

Break The Web - Logo

And now, today, we’re proud to offer elite search marketing strategies with a heavy focus on SEO, link building, content marketing, and PPC to brands all around the world. 

What Happened to

And if you’re wondering about poor little, don’t. 

The website is still going strong and has been the most consistent top-five results in the last decade. 

Trust me on that. We’ve been tracking the data.

Overall, we’re still learning, we’re still growing. And if you’re interested in joining us in the next phase of this journey, give us a ring. I’ll be the one answering the phone.

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Jason Berkowitz

SEO Director

Since 2010, Jason has been strategizing & leading SEO campaigns for brands of all types.

As the SEO Director at Break The Web, Jason takes point on the strategic direction of client campaigns and internal frameworks & execution processes.

Originally from New York City, when he’s not nerding out to SEO, Jason can be found playing with strangers' dogs or falling from the sky as an avid skydiver.

More about Jason

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