HUGINN
by Break The Web
Know exactly where your brand stands in AI search.
Huginn tracks your brand’s visibility across the AI platforms your customers use every day. Topic by topic. Platform by platform. Always fresh.
Claude
Gemini
Perplexity
Traditional SEO tools went dark when AI search arrived.
Your customers are asking ChatGPT which brands to trust. They’re asking Gemini for product recommendations. They’re letting Perplexity and Claude do their research for them.
But when you open your analytics dashboard, none of that is visible. Keyword rankings don’t tell you whether your brand is mentioned. Backlink profiles don’t tell you whether AI is citing your content. Traffic dashboards can’t show you the impressions that never created a click.
Investing in AI visibility without measuring it is just guesswork. Huginn closes that gap.
Every AI platform your customers are actually using.
The world’s most-used AI assistant. Where consumer purchase journeys increasingly begin and end.
Trusted for nuanced, thorough responses. Increasingly the go-to for research-driven purchase decisions.
Deeply woven into Google’s ecosystem. What Gemini says about your brand has direct search implications.
Citation-heavy and research-first. Source tracking here is critical. Perplexity shows its work.
Topics, not keywords. Because that’s how AI thinks.
A consumer might start with “best skincare routine for sensitive skin” and arrive at “top sensitive skin brands.”
We don’t believe keyword volume or keyword research will ever be as meaningful in AI as it was in traditional search. Topics capture the full journey, from conversational to commercial, in a way keyword lists never will.
Every Huginn query runs fresh. No cached responses, no inflated visibility. Just what a real user would see right now.
Full-spectrum AI visibility intelligence.
Brand Visibility Tracking
Monitor how often your brand appears across all four platforms when users ask about topics relevant to your space. Spot patterns, measure consistency, track momentum over time.
Sentiment Analysis
Understand how AI platforms describe your brand. Positive mentions build trust. Neutral or negative ones are early warnings. Know before your customers do.
Mention + Citation Analysis
Track when AI search mentions your brand versus when it actually cites and links to your content. The difference matters for traffic and authority.
Listicle Position Tracking
See where you rank when AI generates comparison lists and “best of” recommendations. First position gets the eyes. Everything else is essentially invisible.
Competitor Tracking
Monitor how your competitors appear across the same topic sets. See where they’re gaining ground and where you’re winning.
Query Fanout
Each topic spawns multiple prompt variations, the way a real consumer phrases the same question differently. More coverage, fewer blind spots, truer data.
Built for clarity, not just data.
Data that reflects reality, not a cached snapshot.
Your brand is being recommended or ignored in AI right now.
Huginn is available exclusively to Break The Web clients. Ready to take AI visibility seriously? Let’s talk.