Case Study

137% Increase In Ad Conversions

Business Category

Personal Injury Law


Paid Advertising
Google Ads
Facebook Marketing

Before Break The Web

Brand Brand Nomberg & Rosenbaum (BBNR) is a leading law firm in New York City. They specialize in personal injury cases, such as auto accidents, worker’s compensation, and more.

Personal injury law is one of the most competitive legal specialties, not only in the city but also around the entire country. BBNR wanted to utilize search traffic to gain a competitive edge without breaking the bank.

They partnered with Break the Web to create a PPC campaign strategy that focused on intent-based search terms without eating up their budget too quickly.

Some call it magic, we call it strategy.


Designed Custom Ad Creatives to showcase BBNR’s brand and messaging and engage their audience.

Built Custom Landing Pages to Match Search Intent to keep visitors on their page longer and increase lead generation.

Created Single Keyword Ad Groups for more control, better PPC performance, and higher click-through-rates (CTRs).

Utilized Micro-Conversion Tracking to get a better understanding of the customer’s journey, discover opportunities for further optimization, and find issues that may be preventing conversions.

 Used Display and Remarketing Placements to ensure relevancy, refine targeting, increase conversions, and maximize the budget.

BBNR Mockup


0 %

Increase in Conversion Volume

0 %

Increase in Conversion Rate

0 %

Decrease in Cost Per Conversion




"The campaign is continuously thriving"

We were looking for a digital advertising partner who would help us draw more online business, and I found Break The Web through a Google search. Since partnering with Break The Web, they’ve succeeded in attracting clients to our website, and that campaign is continuously thriving. When we need to get somebody on the phone, it’s never a problem.

Brett Nomberg

Partner, BBNR

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