Case Study
82%+
Increase In Organic Search Traffic
+ more
Before Break The Web
Badass Beard Care is a Veteran-owned men’s grooming company that specializes in crafting premium beard care products tailored specifically for those who take pride in maintaining a well-groomed beard.
Their product range includes beard oils, balms, waxes, and grooming tools, each meticulously formulated to promote healthy beard growth and manageability.
After struggles and frustrations with organic eCommerce performance, Badass Beard Care partnered with Break The Web in 2023 to help position the brand for their most successful Black Friday, Cyber Monday, and Christmas Holiday season yet.
Some call it magic, we call it strategy.
HOW WE DID IT
Keyword/Opportunity Research
to understand Badass Beard Care's current market performance, identify organic keywords & topic opportunities, and define a strategy for improving search traffic.
Content Ideation & Development
to determine the most relevant topics and build a campaign that resonates with the brand’s target audience in gromming, skin care, and more.
On-Page SEO
to create thematic relevance throughout the target keywords in the men's grooming industry.
Technical SEO Auditing
to locate backend issues that might cause crawling errors and negatively impact Badass Beard Care's visibility in search.
Competitive Analysis
that locates organic search opportunities that pay off for the primary competitors (both online & offline) in the men's grooming industry.
Content Gap Analysis
of Badass Beard Care's existing content pieces to enhance their crawlability and rankings
Digital PR/Backlink Acquisition
in beauty and men's care industry-specific publications to drive traffic, build thematic trust, and improve off-page SEO.
THE RESULTS
INCREASE IN TRAFFIC VALUE
With the help of SEO-driven Content Marketing and Shopify SEO optimization, Badass Beard Care has been tracking measurable progress in organic search visibility.
For Badass Beard Care, the pre-holiday growth of 121% increase in organic search traffic, as well as multiple competitive page-1 positions, led to increased traffic, increased revenue during BFCM & Christmas, and brand awareness.
THE PROOF
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