How Do Google Ads Work?

Google Ads, formerly called Google AdWords, is one of the most popular pay-per-click (PPC) advertising platforms in the world. Basically, you choose targeted keywords and bid on them, based on the amount of money you’re willing to spend per click. You choose keywords that are specific words or phrases that are often used in search queries related to your product or service.

Google Ads vs Facebook Ads: What’s the Difference?

So, what’s the difference between Google Ads and Facebook paid ads? Is one better than the other? Well, it really depends on your business goals. Some businesses choose to run both Google Ads and social media paid ads because they each offer different targeting strategies that align with the functionality of their respective platforms.

What’s the Downside of Google Ads?

Everything has a downside, and Google Ads are no exception. First and foremost, it’s not necessarily easy to learn how to find the right keywords. You could easily waste a lot of money and time while you’re learning with very little to show for it. If you don’t choose the right keywords, your ad might be seen by the wrong people… or never seen at all.

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