How Do Google Ads Work?

Google Ads, formerly called Google AdWords, is one of the most popular pay-per-click (PPC) advertising platforms in the world. Basically, you choose targeted keywords and bid on them, based on the amount of money you’re willing to spend per click. You choose keywords that are specific words or phrases that are often used in search queries related to your product or service.

Google Ads vs Facebook Ads: What’s the Difference?

So, what’s the difference between Google Ads and Facebook paid ads? Is one better than the other? Well, it really depends on your business goals. Some businesses choose to run both Google Ads and social media paid ads because they each offer different targeting strategies that align with the functionality of their respective platforms.

What’s the Downside of Google Ads?

Everything has a downside, and Google Ads are no exception. First and foremost, it’s not necessarily easy to learn how to find the right keywords. You could easily waste a lot of money and time while you’re learning with very little to show for it. If you don’t choose the right keywords, your ad might be seen by the wrong people… or never seen at all.

Services
- - - Search Engine Optimization
      A proven SEO strategy that gets more eyes on what matters.
      
      Content Marketing
      SEO-focused Content Marketing that drives brand awareness.
      
      Paid Advertising
      Get instant traffic to your website with hyper-targeted ads.
Clients
- - - Case Studies
      Our no B.S. framework has been proven to work over and over again.
      
      Industries
      Our industry-specific search marketing framework makes SEO easy.
      
      Testimonials
      We believe in every client’s success. Here’s why they love us!
About
- - - About Us
      Get to know your new search marketing partner.
      
      Careers
      We know the right people make all the difference.
Resources
GET A PROPOSAL

Topic

Advertising

Are Google Ads Worth It? 10 Reasons Why They Are

January 19, 2023

How to Analyze a Digital Ad (for Performance & Results)

June 28, 2021

Using PPC To Improve The Profits Of Your Affiliate Marketing Campaigns

November 8, 2022

SEO vs PPC – Pros and Cons

March 9, 2021

Are Google Ads Worth It? 10 Reasons Why They Are

January 19, 2023

Using PPC To Improve The Profits Of Your Affiliate Marketing Campaigns

November 8, 2022

How to Analyze a Digital Ad (for Performance & Results)

June 28, 2021

SEO vs PPC – Pros and Cons

March 9, 2021

img.wp-smiley,img.emoji{display:inline !important;border:none !important;box-shadow:none !important;height:1em !important;width:1em !important;margin:0 .07em !important;vertical-align:-.1em !important;background:none !important;padding:0 !important;}.wp-site-blocks > .alignleft{float:left;margin-right:2em;}.wp-site-blocks > .alignright{float:right;margin-left:2em;}.wp-site-blocks > .aligncenter{justify-content:center;margin-left:auto;margin-right:auto;}:where(.wp-site-blocks) > *{margin-block-start:24px;margin-block-end:0;}:where(body .is-layout-flow) > *{margin-block-start:24px;margin-block-end:0;}:where(body .is-layout-constrained) > *{margin-block-start:24px;margin-block-end:0;}body .is-layout-flow > .alignleft{float:left;margin-inline-start:0;margin-inline-end:2em;}body .is-layout-flow > .alignright{float:right;margin-inline-start:2em;margin-inline-end:0;}body .is-layout-flow > .aligncenter{margin-left:auto !important;margin-right:auto !important;}body .is-layout-constrained > .alignleft{float:left;margin-inline-start:0;margin-inline-end:2em;}body .is-layout-constrained > .alignright{float:right;margin-inline-start:2em;margin-inline-end:0;}body .is-layout-constrained > .aligncenter{margin-left:auto !important;margin-right:auto !important;}body .is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width:var(--wp--style--global--content-size);margin-left:auto !important;margin-right:auto !important;}body .is-layout-constrained > .alignwide{max-width:var(--wp--style--global--wide-size);}body .is-layout-flex{display:flex;}body .is-layout-flex{flex-wrap:wrap;align-items:center;}body .is-layout-flex > *{margin:0;}body .is-layout-grid{display:grid;}body .is-layout-grid > *{margin:0;}.wp-element-button,.wp-block-button__link{background-color:#32373c;border-width:0;color:#fff;font-family:inherit;font-size:inherit;line-height:inherit;padding:calc(.667em + 2px) calc(1.333em + 2px);text-decoration:none;}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important;}.has-ast-global-color-0-color{color:var(--wp--preset--color--ast-global-color-0) !important;}.has-ast-global-color-1-color{color:var(--wp--preset--color--ast-global-color-1) !important;}.has-ast-global-color-2-color{color:var(--wp--preset--color--ast-global-color-2) !important;}.has-ast-global-color-3-color{color:var(--wp--preset--color--ast-global-color-3) !important;}.has-ast-global-color-4-color{color:var(--wp--preset--color--ast-global-color-4) !important;}.has-ast-global-color-5-color{color:var(--wp--preset--color--ast-global-color-5) !important;}.has-ast-global-color-6-color{color:var(--wp--preset--color--ast-global-color-6) !important;}.has-ast-global-color-7-color{color:var(--wp--preset--color--ast-global-color-7) !important;}.has-ast-global-color-8-color{color:var(--wp--preset--color--ast-global-color-8) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important;}.has-ast-global-color-0-background-color{background-color:var(--wp--preset--color--ast-global-color-0) !important;}.has-ast-global-color-1-background-color{background-color:var(--wp--preset--color--ast-global-color-1) !important;}.has-ast-global-color-2-background-color{background-color:var(--wp--preset--color--ast-global-color-2) !important;}.has-ast-global-color-3-background-color{background-color:var(--wp--preset--color--ast-global-color-3) !important;}.has-ast-global-color-4-background-color{background-color:var(--wp--preset--color--ast-global-color-4) !important;}.has-ast-global-color-5-background-color{background-color:var(--wp--preset--color--ast-global-color-5) !important;}.has-ast-global-color-6-background-color{background-color:var(--wp--preset--color--ast-global-color-6) !important;}.has-ast-global-color-7-background-color{background-color:var(--wp--preset--color--ast-global-color-7) !important;}.has-ast-global-color-8-background-color{background-color:var(--wp--preset--color--ast-global-color-8) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-ast-global-color-0-border-color{border-color:var(--wp--preset--color--ast-global-color-0) !important;}.has-ast-global-color-1-border-color{border-color:var(--wp--preset--color--ast-global-color-1) !important;}.has-ast-global-color-2-border-color{border-color:var(--wp--preset--color--ast-global-color-2) !important;}.has-ast-global-color-3-border-color{border-color:var(--wp--preset--color--ast-global-color-3) !important;}.has-ast-global-color-4-border-color{border-color:var(--wp--preset--color--ast-global-color-4) !important;}.has-ast-global-color-5-border-color{border-color:var(--wp--preset--color--ast-global-color-5) !important;}.has-ast-global-color-6-border-color{border-color:var(--wp--preset--color--ast-global-color-6) !important;}.has-ast-global-color-7-border-color{border-color:var(--wp--preset--color--ast-global-color-7) !important;}.has-ast-global-color-8-border-color{border-color:var(--wp--preset--color--ast-global-color-8) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important;}.wp-block-navigation a:where(:not(.wp-element-button)){color:inherit;}.wp-block-pullquote{font-size:1.5em;line-height:1.6;}@media (min-width:769px){.ast-hide-display-device-desktop{display:none;}}.entry-content h1{color:#000;}.entry-content h2{color:#ccd0e0;}.entry-content h3{color:#000;}.entry-content h4{color:#0026a8;}h5,.entry-content h5{color:#f7f8fc;}h6,.entry-content h6{color:#f7f8fc;}.ast-small-footer{color:#000;}.ast-small-footer a:hover{color:#000;}.main-header-menu .current-menu-item > .menu-link,.main-header-menu .current-menu-ancestor > .menu-link{color:#000;}.main-header-menu .menu-link:hover,.ast-header-custom-item a:hover,.main-header-menu .menu-item:hover > .menu-link,.main-header-menu .menu-item.focus > .menu-link{color:#000;}.main-header-menu .ast-masthead-custom-menu-items a:hover,.main-header-menu .menu-item:hover > .ast-menu-toggle,.main-header-menu .menu-item.focus > .ast-menu-toggle{color:#000;}.main-header-menu,.main-header-menu .menu-link,.ast-header-custom-item,.ast-header-custom-item a,.ast-masthead-custom-menu-items,.ast-masthead-custom-menu-items a{color:#000;}.ast-header-search .ast-search-menu-icon .search-field{border-radius:2px;}.ast-header-search .ast-search-menu-icon .search-submit{border-radius:2px;}.ast-header-search .ast-search-menu-icon .search-form{border-top-width:1px;border-bottom-width:1px;border-left-width:1px;border-right-width:1px;border-color:#ddd;border-radius:2px;}.ast-search-box.header-cover #close::before,.ast-search-box.full-screen #close::before{font-family:Astra;content:"";display:inline-block;transition:transform .3s ease-in-out;}#gf_page_steps_7{color:white;}body.home #mega-menu-wrap-primary #mega-menu-primary > li.mega-menu-item > a.mega-menu-link{color:#000 !important;}body.home #mega-menu-wrap-primary #mega-menu-primary li.mega-cta-btn-main a.mega-menu-link{color:#fff !important;}body.home #mega-menu-wrap-primary #mega-menu-primary > li.mega-menu-item > a.mega-menu-link:hover{color:#0026a8 !important;}.uamodal-3c690ebe .uael-modal-close{display:none !important;}.gform_wrapper .popup-form .gf_step.gf_step_completed{background:#6d9af3;color:#fff;border:1.5px solid #6d9af3;}.gform_wrapper .popup-form .uael-gf-select-custom:after{right:16px;font-size:10px;line-height:4px;font-weight:900;color:#062da5;}body .gform_wrapper .popup-form .gform_page_footer input[type="button"].gform_previous_button.nitro-lazy{background-image:none !important;}body .gform_validation_errors > h2{line-height:20px !important;}.gform_wrapper li.gfield.gfield_error.gfield_contains_required div.ginput_container,.gform_wrapper li.gfield.gfield_error.gfield_contains_required label.gfield_label{margin-top:0px !important;}body .popup-form{animation-duration:1.25s;animation-name:zoomIn;background-color:#fff;}#elementor-popup-modal-228461 .dialog-lightbox-close-button i{padding:22px;}#elementor-popup-modal-228461 .dialog-lightbox-close-button i,#elementor-popup-modal-228461 .dialog-lightbox-close-button i:before{color:#fff;height:32px;width:32px !important;}#elementor-popup-modal-228461 .dialog-lightbox-close-button i:before{background-image:url("https://cdn-agmeo.nitrocdn.com/YCNlwhTazMCwmyuNqTRhTyVNObWpHUjJ/assets/images/optimized/rev-356f4b8/breaktheweb.agency/wp-content/uploads/Group-261.svg");width:32px !important;height:32px;position:absolute;content:"";}#elementor-popup-modal-228461 .dialog-lightbox-close-button{width:80px;border-radius:100px;height:80px;border:1.5px solid #fff;box-sizing:border-box;}.nameField{margin-bottom:0px !important;}.single-post .elementor-location-header{background-color:transparent !important;}.single-post figure.wp-block-image{margin-bottom:3%;}.single-post #ctsb-bt-social-share-icons i.fab.fa-facebook:before{content:"" !important;}div#field_submit{grid-column:span 3;}#field_21_1 .ginput_container.ginput_container_textarea{height:50px;}

Testimonials

Topic

Advertising

STEP 1

STEP 2

STEP 3