What Is Programmatic SEO?

Simply put, programmatic SEO is a method that addresses the growing amount of search traffic by publishing landing pages on a large scale. As an example, Tripadvisor has a page for almost everything travel related. Yelp has a page for all business searches. That’s because they use programmatic SEO to reach their target audience.

How many keywords should you have for a Programmatic SEO strategy?

As an internet user, you’ve undoubtedly landed on pages like Tripadvisor, Yelp, and Zillow a billion times. They have thousands of pages of content that seem to always be at the top of hyper-specific search results. Why? An SEO (search engine optimization) geek can determine the only answer that makes sense. It’s because of SEO! Without realizing it, programmatic SEO is actually a large practice in digital marketing. In this article, we’ll go over what programmatic SEO is, how to do it, and the best strategies for building landing pages at large scale. Let’s jump in! What Is Programmatic SEO? Simply put, programmatic SEO is a method that addresses the growing amount of search traffic by publishing landing pages on a large scale. As an example, Tripadvisor has a page for almost everything travel related. Yelp has a page for all business searches. That’s because they use programmatic SEO to reach their target audience. If someone searches “top things to do in (city),” Tripadvisor is always in the top results. Search - Things To Do in Washington And, they have thousands of pages exactly like this for every city in the world — the same design and type of content. What’s the point of this? They know mass amounts of people are searching for these keywords and want to reach as many users as possible. Therefore, they must create thousands of landing pages so their links get clicked on most. The landing pages are reached through mobile, voice, and local searches. There has been a lot of talk in the SEO community about 10x content and how it will make your search rankings climb. While 10x content is the best, programmatic SEO is a way to bypass the agonizingly slow SEO process. It’s less about authoritative and quality content and focuses more on creating good user experience and high-volume landing pages with transactional intent. Without further ado, let’s get into how to do programmatic SEO. Get in touch… for a custom Programmatic SEO strategy Find a TON of Keywords Keyword research is already a very well-known SEO strategy, but here we’re going to modify this practice to a larger scale. Here’s what to do: 1. Find Your Head Terms In nearly any programmatic SEO, there is what we call head terms. These are the broad level categories you will try to rank for. Here are some examples: Tripadvisor: things to do, hotels Yelp: restaurants, barbershops, gyms Walmart: groceries, electronics Head terms usually hold a great amount of search volume and are often searched with modifiers (more on this later). Once you find a few head terms, check their search volume using a keyword research tool. Google Trends and Keyword Generator are great tools to find new keywords and see keyword search volumes. Here’s what Google Trends shows: Head Terms - Google Trends Google Trends is especially useful since you can see the seasonality and compare different keywords. 2. Find Your Modifiers Your head terms will generally have the largest search volume. However, it’s likely the real volume comes when combining them with a modifier. You can use the same tools (Google Trends and Keyword Generator) to see your modifiers’ search volume. Modifiers are separated into primary and secondary modifiers. Here are some examples of each: Primary modifier: Suitcases: suitcases with wheels, leather suitcases, suitcases with many pockets Restaurants: Japanese restaurant, Chinese food, Indian cuisine, fancy restaurant Clothing: clothing for men, clothing for children, floral clothing Secondary modifier: Suitcases: cheap suitcases, carry-on suitcases Restaurants: vegan restaurants, cheap restaurants, restaurants near me Clothing: jackets, socks, clothing with stripes While primary modifiers create a whole new category, secondary modifiers describe the head term. On the same note, secondary modifiers can either modify the head term or the head term and the primary modifier. Tip: Is your business targeting local intent? If so, your modifiers should be [head term] + [location]. 3. Put Them All Together Lastly, you want to put all of your primary and secondary modifiers together in a big list. Many recommend using Python to code as well as organize your keywords. It’s free, and if you have a Mac, it’s already downloaded in your applications. But you can use any coding software you’d like. They all present relatively the same outcome. It’s recommended you organize your head terms and the modifiers in Google Sheets to have an extra copy. How many keywords should you have? 100,000 or more keywords may seem like a lot, but it’s actually perfectly normal when doing programmatic SEO. You don’t always need so many keywords, though. As little as 2,000 will give you good enough insights.

Hwo do you create landing pages at scale for Programmatic SEO?

Now that you know how to find keywords on a large scale and you’ve done your competition analysis, the next step is to make landing pages. Hold up. How can you make thousands of different landing pages? Building landing pages is the most tricky part of programmatic SEO because thousands of pages all need to be different. Don’t panic, we’re about to teach you how to create a large volume of unique landing pages.

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Search Engine Optimization (SEO) is the process of enhancing the visibility of a webpage in Organic Search for relevant and related search queries.

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