The Complete SEO Process Explained: Step-By-Step

Question 1

What Is The SEO Process?

Accepted Answer

The SEO process refers to all the activities that must be implemented for a site to gain better visibility on the search engines consistently.

Question 2

What is the first step in the SEO process?

Accepted Answer

The SEO process always starts with research, whether the website in question has yet to be built or is already up and running. The goal is to develop a good understanding of your target audience’s informational needs (keyword research) and the competitive landscape surrounding your brand (competitive research). These findings lay the foundations for the content strategy that follows.

Question 3

Why is SEO an ongoing process?

Accepted Answer

SEO is an ongoing process because it requires constant adaptation. Suppose for a moment your site ranked at the top of the SERPs for all your target keywords. Despite your success, your competitors would continue to publish new content, search engine algorithms would continue to evolve, and your target audience’s appetite for new and useful content would continue to grow.

Question 4

When does a website launch take place in the SEO process?

Accepted Answer

Ideally, a new website will launch once all the initial content has been produced and the UX and technical requirements of the site have been taken care of. Once the site has launched, link-building activities will be essential for boosting its authority.

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