SEO & Sales: Where’s the Correlation?

Krista Lawson • November 8, 2022

SEO & Sales - Where’s the Correlation?

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Can you use SEO to boost your conversion rate and increase sales? How?

You probably already know that search engine optimization, or SEO, is a digital marketing strategy that you can use to help your business website rank higher on search engines like Google. By strategically placing the right keywords in your content, you can help your web pages rank higher on Search Engine Results Pages (SERPs). 

While more organic traffic to your website is great, boosting your conversion rate and increasing sales is the ultimate goal.

An SEO sales strategy is all about focusing your SEO efforts specifically on boosting leads and sales. It’s an inbound marketing technique you can use to target potential customers and searchers who are looking for the specific products or services your business offers. Let’s dive in a little deeper to see how it works.

How Important Is SEO for increasing Sales?

How an SEO Strategy Can Increase Conversions and Sales

Yes, the right SEO strategy can boost your conversion rate and increase sales if it’s implemented strategically. Using a good SEO strategy will help you reach potential customers, bring the right users to your website, and streamline the sales process. 

SEO and keyword research can help you target a specific audience based on the search terms they’re using, which greatly increases your chances of making a sale. By attracting the right visitors to your website, you can increase your conversion rate and sell more products and services. 

You will probably see some results right away, but the beauty of SEO is that the results only get better over time. The SEO strategy you implement now can continue to boost your sales for months and even years to come.

The Reality of SEO for Sales

Whether you’re running an e-commerce site or selling a service, implementing search engine optimization for increased sales is a smart online marketing strategy every business should take advantage of. 

But the reality of SEO is that it takes time to see results. While an effective PPC campaign can bring in more leads for your sales team or boost eCommerce sales right now, the benefits of your SEO efforts will compound over time. 

For many businesses and e-commerce sites, using a combination of SEO services and PPC/Google Ads will make the most sense.

An SEO Strategy That Increases Sales for Your E-commerce Site or Small Business

So, how do you implement an actionable SEO strategy that increases sales? It starts with keyword research to find the search terms your potential customers are using. An SEO specialist can help you identify the right long-tail keywords to bring more qualified search traffic to your website.

You’ll need to create useful and engaging content around those keywords. Those same keywords should also be used throughout your website, product pages, and landing pages. This creates relevancy and helps search engines understand what your site is all about. 

Content marketing is necessary for SEO, but it’s only part of the equation.

Research shows that obtaining backlinks in industry-specific publications is crucial. Link building is essential to your SEO sales campaign because it increases your brand’s authority and drives additional traffic to your website.

This is just the beginning of an effective SEO strategy for increased sales. An SEO specialist can assist you with additional On-Page and Off-page SEO strategies to drive additional organic traffic to your site. They’ll do a technical SEO audit to address any backend issues that may be affecting your website’s ranking in SERPs. 

An SEO expert uses competitor analysis to see which strategies are (or are not) working for your competition. They’ll help you identify which ones you can utilize in your own campaign for the best results. 

If your target market is localized, your SEO specialist will also implement local SEO tactics, such as building citations, to improve your reach to customers in your local area.

Working with an SEO Agency

Business owners who want to implement an SEO strategy for sales should consider working with a search marketing agency. An SEO specialist has valuable hands-on experience that can increase the ROI on your search marketing efforts. You’ll get results much faster than you would if you tried to learn how to do it yourself. 

Here’s what to consider when choosing an SEO agency:

  • Budget: Establishing a budget is an essential first step in your digital marketing campaign. Knowing how much you can afford to spend on SEO services may help you narrow down your choices. Most reputable agencies will also want to ensure that you’re not getting in over your head.
  • Do Your Research: No doubt your search will start with Google, but you should also seek out recommendations from other small business owners in your network. Once you’ve found some likely candidates, look for a proven track record of success. Check out the agency’s website and social media to view case studies and testimonials from previous clients. Visiting their LinkedIn profile can also give you a good idea of what their company is all about.
  • Schedule an Initial Consultation: Once you’ve narrowed it down to a few likely candidates, you should schedule an initial consultation to see if you’re a good match. The agency you choose should offer SEO services you can afford. Transparency and good communication are key on both sides. Choose an agency that is upfront about what’s realistic and what isn’t. If an agency promises to have you “on the first page of Google in X amount of time,” run the other way. Remember, SEO is a process, and results happen over time.
  • Track Your Progress: Google Analytics will show you how much organic traffic you’re getting from the search engines. Your SEO agency should also provide data and analytics to help you track your progress and show you where your money is being spent. If you’re not seeing the progress you’re looking for in a reasonable amount of time, it’s time to rethink your strategy.


Search engine optimization is a valuable tool for driving traffic to your website and boosting conversions. When you rank higher in Google search for the right organic keywords, your target audience can find your website easier, and that means increased sales for your business.

When you’re ready to enlist the experts, give Break the Web a call. Our custom framework of success has been proven to work – time and time again (and we’ve got the data to prove it)!

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Krista Lawson

Content Specialist

Krista is a Content Marketing Specialist at Break the Web.

She doesn't sit still for long! When Krista's not researching the latest digital marketing trends or creating kick-ass content for our clients, you'll find her hiking in the Blue Ridge Mountains with her two best pups, Rocky & Tara.

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