LINK BUILDING / SEO
TERMINOLOGY & DEFINITIONS
Primary Link Building/SEO Terms
301 Redirect301 redirect is a directive on Apache(Linux) based servers that designate that a webpage/URL has been moved permanently to a new location. 301 redirects are often used by search engine marketers to redirect search engine spiders to a new webpage when one has been removed.
404A server response code indicating that the requested page was “Not Found.”
Above the FoldA term traditionally used to describe the top portion of a newspaper. In email or web marketing, it means the area of content viewable prior to scrolling on a website.
Age of DomainThe number of years a particular website has been on-line. This starts with the date the domain was registered.
Anchor TextAnchor text refers to the text that is used in the link.
Anchor Text OptimizationAnchor Text Optimization refers to the technique of purposely placing keywords in the anchor text of your incoming links in order to rank better for those keywords.
Alexa RankAlexa rank is a traffic score from Alexa.com that shows how a website ranks in traffic compared to other websites. A lower score is better with #1 being the best.
AlgorithmAs it relates to search engines, an algorithm is a set of rules that search engines use to rank the results of a search query. Google’s original algorithm relied very heavily on its PageRank system, but in order to present the most relevant results to its users, search engines have turned to many other algorithms that include topical analysis, heuristics, etc..
BacklinksThe term used to refer to links that point to a website. Also called “Inbound Links”
CacheA cache is a temporary storage area where frequently accessed data can be stored for rapid access. (A “cached snapshot” is the search engines last view of the content of the webpage you’re currently viewing in your browser.) You can view a cached version of a URL by using the following query in Google. Cache:
Class C IP’sLink builders often look to get links from servers/websites with IP addresses that belong to different Class C Networks. Traditionally, search engines do not give links that are on the same IP address the same weight as links coming from different IP addresses. In addition, links coming from the same server are also potentially not as valuable. Since IP’s in different class c networks tend to be on different servers, link builders aim for obtaining links on IP’s from different class C IP’s. IP Address Example: 126.96.36.1996 Class Breakdown: A.B.C.D Example of IP on Same Class C as Example: 188.8.131.52 Example of IP on Different Class C as Example: 184.108.40.206 More about IP addresses: http://en.wikipedia.org/wiki/IP_address
CPCAbbreviation for Cost Per Click. It is the base unit of cost for a Pay Per Click (PPC) campaign.
CROCRO stands for Conversion Rate Optimization. CRO is the act in which you optimize your website so that it is fully prepared to maximize the number of conversions. A conversion is a sale, a lead, or whatever else your ultimate goal is on the site.
Deep LinkingLinking to a page other than a site’s home page.
Duplicate ContentContent that is duplicated from another source.
FTP – File Transfer Protocola software protocol for exchanging information between computers over a network. FTP is the primary protocol for transferring files from a local computer to a web server. For example, uploading a new page to a website.
Image LinkAn image that is linked to a webpage.
ImpressionsWhen referring to advertising, impressions are when a page is loaded and an ad is shown/served.
Inbound LinksThe term used to refer to links that point to a website, also known as backlinks.
IndexingAs it relates to search engines, indexing is the process of cataloging websites into a database.
IP AddressA numerical label that is assigned to devices participating in a computer network that uses the Internet Protocol for communication between its nodes.
Landing PageA page where a visitor lands on a website. This page should be optimized and consumer view ready that has a call to action details to entice the user to: buy a product, sign up for a newsletter, fill out a contact form for more information, etc.
Link AgeThis refers to the amount of time that a link has been placed on a page. Link Builders prefer links that have been aged as the search engines often give more SEO value to aged links.
Link BaitingThe term used when one creates content specifically for the goal of getting others to link to that content.
Link BuildingThe process of increasing the number of links pointing to a website.
Link RelevancyRelevant links are those which are in the same or similar category as your site. For example, if you sell health food you should build links from other health-related sites including fitness companies, health food vendors, and dietitians.
Meta TagMeta elements are HTML or XHTML elements used to provide structured metadata about a Web page. Such elements must be placed as tags in the head section of an HTML or XHTML document. Meta Tags such as the title tag are especially important for SEO.
No Followrel=”nofollow” is an attribute that can be added to the “A” HTML tag in order to indicate to Google that their spider should not follow a link. It was first created by Google as a way to let bloggers deter comment spam.
One-way linksThese are links where one site points to another without a link on the other site pointing back.
Online Reputation ManagementOnline Reputation Management is the process of tracking, deterring, and repairing derogatory search results.
Organic ListingsOrganic search engine listings appear after all of the paid advertising (PPC ads). The results are formulated from the search engine’s index. Also known as Natural Search listings.
PPC – Pay Per ClickAn advertising model where advertisers pay only for the traffic/clicks generated by their ads. READ: SEO vs PPC – Pros and Cons
PR – PagerankGoogle’s trademark for its proprietary measure of site link popularity. The PR ranges from 1 – 10, 10 being the highest.
Reciprocal linksA reciprocal link is where website [A] links to website [B], Website [B] in turn links to website [A]. In short, it`s an exchange of links.
Robots.txtRobots.txt is a file that well-behaved search engine indexing spiders read to determine which parts of a website they may or may not index.
ROI – Return On InvestmentIn the context of SEO, the term refers to sales generated as the direct result of a search engine marketing campaign.
SEM – Search Engine MarketingSEM encompasses both organic and paid search engine management (SEO, PPC, etc.) READ: Are Google Ads Worth It?
SEO – Search Engine OptimizationSEO is the process of optimizing webpages so that they rank better in search engine results. READ: SEO Resources
Search EngineAs it relates to the internet, a search engine is a computer program (usually in the form of a website) that retrieves documents (i.e. webpages), or files, or data from a database.
SERPAcronym for “Search Engine Results Page”. This refers to the page that appears after you do a keyword search in a search engine.
SitemapA list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for web design or a web page that lists the pages on a web site, typically organized in a hierarchical fashion. This helps visitors and search engine bots to find pages on the site.
SitewideA link that appears on each page of a site.
Social BookmarkA bookmark of a website that is made available to others socially. Often used for link building and is now considered outdated.
Social MediaSocial media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Some types of social media are forums, message boards, blogs, wikis, and podcasts.
Source CodeSource code is the un-compiled programming code containing all the tags and instructions used to generate a webpage or an application. Most internet browsers have a function for the user to view the source code of the HTML page they are viewing. Meta Tags are located in the source code of a webpage.
SpiderAs it relates to search engines, a spider is a computer program used to crawl from webpage to webpage in order to index the web. Another term for these programs is “web crawler”.
Text linkA link that is linked to a webpage using text. Also referred to as anchor links.
Title TagThe HTML tag used to define the title of a webpage/document. Search engines use the title tag to name webpages listed in search engine result pages. The title tag is often referred to as the most important meta tag for SEO due to the value that search engines place on the title of a webpage.
Topic ClustersA topic cluster refers to a group of blog posts or pages that all link back to a central page that contains a ton of useful information for your audience. Site owners cluster content to make sense of what’s on their site and streamline information delivery. READ: Why You Need Topic Clusters
URLUniform Resource Locator / Universal Resource Locator. A unique internet domain/address that every internet resource must have in order to be located.
W3C – World Wide Web ConsortiumThis is a league of super-geeks that helped formulate the standards that web developers use to program their websites. Many people ask if your website is “W3C compliant” which basically asks if your website is written in standard coding practices.
WhoisA utility that returns ownership information about domain names, such as owner name, creation date, etc..
Secondary Industry Terms
302A web server response code indicating that the queried webpage is active but is temporarily located at another URI.
AdSenseGoogle’s contextual advertising network.
AdWordsGoogle’s primary advertising network that generates much of its revenue and profit. Adwords are the paid ads that appear on search engine result pages.
AffiliateAn individual or company that markets a merchant’s products or services and is paid only once an action occurs. That action may be a click or a sale.
Affiliate SiteA site created with the sole purpose of generating revenue from ads or links to merchants the affiliate has a relationship with.
Alt AttributeAlt is an attribute usually used in IMAGE HTML tags to provide additional information about the image in a text format that is easy to read for search engines and those that are visually impaired.
AnalyticsAnalytics refers to the detailed statistics about a website’s visitors that can be obtained by viewing a server’s log files or by placing code on your website to allow a 3rd party solution to analyze your website traffic and report on it. Google has the most popular Analytics solution primarily due to the service being provided free of charge.
- Learn More About Google Analytics
- How to Perform a Google Analytics Audit
- Data-Driven Analytics In Marketing And Decision-Making