What Are Topic Clusters?

The short answer is that a topic cluster refers to a group of blog posts or pages that all link back to a central page that contains a ton of useful information for your audience. Site owners cluster content to make sense of what’s on their site and streamline information delivery.

How Topic Clusters Work?

Internal links are your best friend when it comes to SEO (while external links are sort of a frenemy). Linking internally to your web pages shows search engines that you’re an authority and have plenty of information to offer online searchers.

Are Topic Clusters a Requirement for SEO?

While no one is going to audit your website and issue a citation for not using topic clusters, it’s worth the effort for a few reasons. Topic clusters are effective for both your customers and the search engines that deliver them to your home page (or anywhere else on your site).

How Can I Create Topic Clusters?

Creating topic clusters involves three things: 1. That all-important pillar piece. 2. Clustered content that supports and links to the pillar page. 3. Active and relevant hyperlinks on both the pillar page and subtopic posts to keep their connection alive. Those three elements are only an overview, of course. Your site reorganization will involve a bit more work than slapping together some posts that seem to complement one another. Here’s a rundown of what the process involves.