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Rachel Lentner
Rachel is a Digital Project Manager at Break The Web, managing a client’s SEO execution progress and ensuring our team is hitting deadlines, budgets, and growth estimates.
You’ll often find her in the depths of our project management system either assigning new tasks or giving a quality check, unless she’s brainstorming ways to improve our workflows and SOPs.
Rachel spends her free time dabbling in copywriting, curling up with a good book, gunning for her next PR on her Peloton, or relaxing at her family’s lake home in northern Minnesota!


SEO & User Intent in Keyword Research
January 24, 2020

Data-Driven Analytics In Marketing And Decision-Making
April 19, 2021


Shopify Collections SEO: Structuring PLP Pages for Performance
February 18, 2025

How to Analyze a Digital Ad (for Performance & Results)
March 23, 2021

User-Declared & Google-Selected Canonicals: Fix Indexing Issues
February 3, 2025

Are Google Ads Worth It? 10 Reasons Why They Are
January 3, 2025

Pet Industry Marketing: 6 Proven Strategies to Maximize Your Efforts
December 13, 2024

Programmatic SEO: What Is It And How To Do It
January 2, 2025

Boutique Agency vs. Full-Service Agency: Which Is Better?
January 17, 2025

Break The Web Wins at the US Search Awards
November 7, 2024

SEO Roadmap + Template: How To Plan Your SEO Strategy
September 27, 2021

Why Pages Aren’t Indexed: Fix Search Console Errors
December 4, 2024

Leveraging SEO for Business Sustainability
September 24, 2024

6 International eCommerce SEO Strategies for Scaling Globally
November 16, 2024


DTC eCommerce SEO Agency: Benefits of Specialization
December 17, 2024

The Complete SEO Process Explained: Step-By-Step
May 4, 2022

SEO Timeline: How Long Does It Take To See SEO Results?
March 14, 2022

White Label SEO: Why We Don’t Offer This Service
September 10, 2020

Unethical SEO Practices: Harmful Black Hat SEO Tactics
July 12, 2021

Schema, Semantic Search & SEO w/ David Amerland
December 14, 2020

Starting An SEO Campaign? Expectations & Results
March 1, 2021

Google Analytics Audit: Top 15 Fixes
August 25, 2020


SEO & Sales: Where’s the Correlation?
August 11, 2020


Fractional CMO: Should You Outsource The CMO Position?
December 16, 2021

Bridging the Gap Between SEO + Design & Development
July 28, 2020

Content Marketing: Where SEO & Content Meet
October 6, 2021

Creating The SEO Budget: How to Plan
March 9, 2021

Why Marketing Research Should Come First
March 3, 2020

Content Gap Analysis: What Is It And How Can You Do One?
December 8, 2020

When’s The Right Time to Think About Inbound Marketing
February 9, 2021

SEO vs PPC – Pros and Cons
December 15, 2019