What Is SEO Project Management?

SEO project management refers to the planning and coordination of all tasks and subtasks involved in building a successful SEO campaign.

Why Is SEO Project Management Important?

SEO campaigns involve many interconnected activities, like technical audits, market research, content planning, and strategic outreach. A delay or oversight in any of these areas can have a negative knock-on effect on other parts of the project, which risks jeopardizing the campaign’s overall success.

What Does An SEO Project Manager Do?

The main job of an SEO project manager is to bring a top-level SEO strategy to life by breaking it down into a series of well-defined tasks and subtasks. Project managers will plan what needs to be done, assign responsibilities to the relevant team members, and keep track of deliverables to ensure the project is completed on time. This is true whether they’re leading an in-house SEO team or working within a specialist agency.

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Rachel Lentner

Rachel is a Digital Project Manager at Break The Web, managing a client’s SEO execution progress and ensuring our team is hitting deadlines, budgets, and growth estimates. You’ll often find her in the depths of our project management system either assigning new tasks or giving a quality check, unless she’s brainstorming ways to improve our workflows and SOPs. Rachel spends her free time dabbling in copywriting, curling up with a good book, gunning for her next PR on her Peloton, or relaxing at her family’s lake home in northern Minnesota!